Inspired by Taiwanese pineapple cookie gifts brought by our friends from Taiwan, the idea of Fel Bakery began in May 2012. It was on those first few bites that we fell in love with the Taiwanese pineapple cakes. We were so inspired by the presentation, and wanted to create something like these over here.
We were passionate about making our cookies. We were sure that there are many people who were as passionate about cookies as we were and that there was an opportunity to set up a cookie gift business that offers what we like, in a slightly different texture, and with aesthetic presentations. We wanted to create cookies that people would want to talk about, remember and give to family and friends.
Our journey began by taking the step to research our market thoroughly and prepared our plans to make Fel Bakery becoming a reality. We worked and tested our recipes over and over again to get the preferred taste and sophisticated cookies.