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Story of Fel

Inspired by Taiwanese pineapple cookie gifts brought by our friends from Taiwan, the idea of Fel Bakery began in May 2012. It was on those first few bites that we fell in love with the Taiwanese pineapple cakes. We were so inspired by the presentation, and wanted to create something like these over here.
We were passionate about making our cookies. We were sure that there are many people who were as passionate about cookies as we were and that there was an opportunity to set up a cookie gift business that offers what we like, in a slightly different texture, and with aesthetic presentations. We wanted to create cookies that people would want to talk about, remember and give to family and friends.

Our journey began by taking the step to research our market thoroughly and prepared our plans to make Fel Bakery becoming a reality. We worked and tested our recipes over and over again to get the preferred taste and sophisticated cookies.

From our humble beginning, we were always committed to use the best ingredients to deliver the delicious flavor, and not to use any preservatives in our cookies. We wanted the cookies to look as beautiful and as elegant to be presented as gifts during festive days or special occasions, and therefore our cookies are shaped in the signature mini square size.

At Fel Bakery, we are offering elegant cookies, cakes and pastries which are freshly baked on orders, without any preservatives. Our products are available in beautifully bespoke packaged gift choices that would suit your events and budget.

We sincerely hope that you are satisfied and enjoying our felisciouz® offerings, as we simply believe that felicity is precious.  May our lives turn more positive, filled with lots of love and happiness all around.

More of Fel

Brand Concept

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ELEGANCE IS WHEN THE INSIDE IS AS BEAUTIFUL AS THE OUTSIDE

Coco Chanel

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LOVE IS THE ONLY GOLD

Alfred Lord Tennyson

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IF YOU CANNOT DO GREAT THINGS, DO SMALL THINGS IN A GREAT WAY

Napoleon Hill

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BE HAPPY FOR THIS MOMENT, THIS MOMENT IS YOUR LIFE

Omar Khayyam

Product Concept

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SUMPTUOUS

Our delights are individually crafted with rich flavors made from high quality ingredients to deliver the best sensation for your tastebuds. Individually wrapped in beautifully bespoke packaging, we believe in delivering immaculate presentations and pleasing aesthetics.

PASSIONATE

We love all sweet and savory. We put so much passion in creating our delights to ensure their tastes are sensational and to keep you coming back for more. We love what we do and we will work with you taking care your needs and preferences to make the best creations.

UNIQUE

We are blending classical recipes with modern touch to reinvent unique flavors that most of us will love. Offering beautiful packaging choices, our extensive packaging range will cater your needs in any occasions and budgets.

WHOLESOME

We believe in the significant value of a healthier lifestyle, so our delights are freshly baked based on order and no preservative are used when crafting our delights. We prefer to create our delights in mini and reasonable bite size so we can continue to enjoy delectable delights while still managing our diets.

Uniqueness

USP beautiful immaculate presentation
USP beautiful immaculate presentation
USP beautiful immaculate presentation
USP freshly baked no preservative

We hope our specialties, which are sensational taste, freshly baked, preservatives-free, beautifully packaged, will remain your first choice for any occasions.

We appreciate your feedbacks and will continue our improvements. Your satisfaction will also remain our priority. Thank you for your visit, your support and for being in the journey with us.

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